Business Marketing

Utilising Digital Media for Business Transformation

digital media

There are many questions that need to be answered regarding digital media since not everyone understands it. Here is some insightful information for utilising digital media for business transformation in 2020.

What is Digital Media?

Digital Media shapes the world that we live in. It is a combination of technology with content. You see, watch and read digital media every single day. As you read this, you are using a digital platform. 

Digital media is a broad term because it involves a lot of different elements. It covers many different products, services, brands, industries and job roles. 

There are the things you can see: pictures, videos, articles. Then there is behind the scenes which are website development, coding and data. 

What are Examples of Digital Media?

The area of digital media is ever-evolving. Digital media is leading the way when it comes to social media marketing. This can be seen in platforms such as:

  • Facebook
  • Instagram
  • LinkedIn
  • YouTube
  • Twitter

Social media is a fast moving system that incorporates many elements of digital media. It is a great place for advertising, marketing and brand awareness. 


Advertising is all about creating messages for your customer. It is used to persuade and motivate someone to take action. Usually to buy a product or service.

Good advertising is designed to be extremely influential, making someone do something. It breaks through the clutter and noise of everyday life. It disrupts the viewer’s attention, and demands their focus. This is done through the power of image, colour psychology and words.

Whether it’s a poster or a restaurant menu, advertising is a powerful tool for capturing attention of potential customers. Advertising has many benefits when using digital media. This includes:

  • Raising awareness
  • Communicating a strong message
  • Driving potential customers to your business
  • Maintaining returning customers
  • Promoting sales for both new and existing products
  • Introducing a new product or service to the market
  • Differentiating your brand from competitors
  • Maintaining relationships


Marketing is the action or business of promoting and selling products or services. It includes market research and advertising.

Marketing is an ever-evolving process that is always changing. Marketing a product or service starts from the moment you set up a business. It is a constant process of reshaping and reforming strategies. Digital media is a powerful tool for marketing. It can be implemented to ensure that you reach potential customers. Digital media gives rise to the opportunity to stand out from the crowd.

Brand Awareness

Brand awareness represents how familiar your target audience is with your brand. It is also about how well they recognize it. Brands with strong brand awareness are generally referred to as trending or popular. 

Establishing brand awareness is valuable when marketing and promoting your company and products. This is true in the early stages of a business startup. You certainly want to make a good impression in the beginning stages. That way, people will recognise you for the long term. Let’s look at what brand awareness can create for a business:


Trust is everything when it comes to digital media and branding. Once a customer is attracted to your brand, they’re more likely to make repeat purchases. This creates trust and loyalty as they will come back for more.


Brand equity describes a brand’s value. Positive experiences and perception equal positive brand equity. The same applies to negativity.

Once a customer is aware of a brand, they start to recognise it more easily. They seek it out to make a purchase without thinking about it. They also begin to prefer it over other similar brands. This creates loyalty and then the customer shares their opinions and experience with family and friends.

Digital Media Solutions

Need a digital marketing agency to transform your business with digital media? 6 Degrees Marketing is located in Sydney, helping many companies to expand and grow. We are a team of tech-savvy experts that specialise in SEO. Check out some of our SEO tips here.

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